Tuesday, May 1, 2007

Online Strategy Tip

You have a web site, (even if you don't, you can still benefit by listing your practice online) congratulations you have staked out your corner of the internet. Don't stop there though, be sure to have your website listed with the major search engines so that people can find your practice when they go to search online. Google, Yahoo, AOL, MSN (and many others) all offer free listings for businesses including maps. Check with your local and professional organizations as well, the more links to your site, the easier it will be for someone to find you.
Go Local. Here's a great article from Entrepreneur magazine if you want to take it a step further and utilize an online advertising service. They are usually pay per click and provide highly targeted advertising.

http://www.entrepreneur.com/advertising/adsbytype/onlineads/article174914.html